Every sales and marketing leader at a multi-site fitness operator is trying to answer the same question: what should our position be on AI, and what does it actually mean for how prospects find, research, and choose a gym? It is moving faster than most of the commentary, and the answers that are out there tend to be either too shallow to act on or too technical to trust.
The Revenue Letter is written for the people leading sales and marketing at multi-site fitness operators. Published every two weeks. Long-form and considered. The sort of read that rewards a coffee, not a scroll between meetings. How AI is reshaping everything from the way a prospect discovers a gym to the tools your team uses to convert, retain, and measure. The tactics. The signals that matter. The noise that does not.
No vendor agenda. No sponsor content. No referral programme.
Issue No. 03
The five minutes you paid for
The moment someone enquires is the moment their intent is highest. The fitness industry takes hours to respond. The data from three continents shows what that costs — and why paid leads are the most expensive thing you treat as free.
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