This is a letter, not a newsletter. It arrives every other Friday. It is written by a single person, on a single subject: what AI is doing to the commercial side of running gyms, studios and health clubs.
It is for the sales and marketing leader who needs to understand the technology well enough to make good decisions about it. It is opinionated. It is short enough to read with a coffee. It does not sell you anything.
The first issue lands 19 June 2026. Subscribe below to receive it.
Issue No. 01 · 19 June 2026
What AI is doing to the commercial function
Sales and marketing are the second function after engineering to feel the full weight of AI. Here is what the next two years look like.
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